ABN AMRO partners with Think Better Group in $27.5m investment for Greener Global Brands

ABN SIF has committed an investment to become a significant shareholder of TBG.

OBG is excited to announce that one of it portfolio companies Think Better Group (TBG) is partnering with ABN AMRO Sustainable Impact Fund (ABN SIF) in a landmark collaboration. ABN SIF has committed an investment of US$27.5 million into TBG, becoming a significant shareholder alongside founder Heath Jansen and Online Brands Group.

ABN SIF, one of the largest sustainable investment funds in Europe, focuses on investing in ESG companies and early-stage sustainability projects. With a commitment of over EUR 500 million, ABN SIF actively contributes to accelerating the transition in key transition sectors, such as energy, circular economy, and social impact.

Heath Jansen, CEO and founder of TBG, expressed excitement about welcoming ABN SIF as a leading European institutional investor. “The partnership with ABN SIF strengthens TBG's growing market position in the FMCG space and brings a phenomenal portfolio of European investments to the table”.

Through the collaboration, TBG will scale up its investment in its existing portfolio of sustainable brands, including Minor Figures, Colonna Coffee, Peak Water, Ecoriginals, Econaps, Project Blank, and Stockshare. Additionally, TBG aims to acquire additional ESG brands to expand its already impressive portfolio.

TBG has always been focused on building a global-leading portfolio of sustainable brands, and the partnership with ABN SIF provides the opportunity to actively grow this portfolio. With a presence in Europe, Australasia, and North America, TBG welcomes likeminded brands to reach out and partner with them on this journey.

The partnership between TBG and ABN SIF highlights the shared commitment to sustainability and driving positive change. OBG is excited about the immense potential this collaboration holds in expanding the portfolio of sustainable brands and making a lasting impact on a global scale.

Stay tuned for further updates on the new TBG partnership and growth opportunities resulting from this remarkable collaboration. OBG, alongside TBG and ABN SIF, remains dedicated to fostering sustainability and promoting responsible business practices for a better future.

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